Pharmaceutical giant Pfizer has unveiled its most significant brand refresh in about 70 years. It includes a new logo, dropping the blue pill shape for a double helix-inspired mark, which conjures ...

Pharma giant Pfizer has unveiled its first major rebranding in 70 years, with a new logo that ‘signal[s] a shift from commerce to science’ according to the company. The new logo (pictured left) ...

Pfizer (PFE), fresh from consummating its merger with Wyeth (WYE), has unveiled a new logo. Don't get too excited -- it looks a lot like the old logo.

A nurse in New York was among the first to receive the Pfizer-BioNTech vaccine shot. WSJ explains how America’s most urgent vaccination campaign in decades is rolling out. Photo: Mark Lennihan ...

Pfizer is now rebranding itself as a science and innovation leader rather than a fast follower, and it has a new logo evoking the DNA double helix. “Pfizer is no longer in the business of just ...

The logo – which retains the company’s traditional blue colour scheme – has been more than 18 months in the making and according to the company it is “unlocking the pill to reveal Pfizer ...