While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations ...

The global Digital Experience Platform (DXP) market is projected to grow substantially over the next decade, with sales ...

From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, automate complex processes, and deliver personalised experiences at scale.

Gamifying loyalty programmes are a powerful way to increase customer engagement and satisfaction, making the experience more interactive and enjoyable.

Decagon AI Inc., a startup that builds artificial intelligence-powered customer service agents for businesses, has closed on its third major funding round in the space of just 12 months, raising $131 ...

To operate legally and securely, fintechs need the banks’ regulated back-end infrastructure and compliance experience. Conversely, banks need access to the fintechs’ leading-edge digital innovations ...

BBVA’s Turkish franchise has unveiled ‘My Banker,’ a new program aimed at delivering tailored financial services and ...

By doing so, we can meet the demands of today’s consumers and anticipate and adapt to the needs of tomorrow’s shoppers ...