Google chrome, AI and Perplexity
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AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.
As AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews continue to reshape how people discover information, SearchYVR is expanding its offering with the official launch of GEO (Generative Engine Optimization) services.
OpenAI is reportedly planning to launch its own AI-powered web browser in the coming weeks to challenge the dominance of Google Search and Google Chrome.
Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.