Since times immemorial, teenage boys have been walking around in a heavily-fragranced cloud. It’s like a rite of passage, ...
One thing is certain - teenage boys are dead serious about fragrance. Whether it's the surge of new hormones making them ...
It's not just the women either: A recent survey on consumer spending by the investment bank Piper Sandler found that fragrance spending among teen boys had increased by 26% since the spring of 2023.
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