AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.

Can SEO bring customers? Is CRO more important? Get answers and actionable strategies to maximize your digital marketing results.

AI is revolutionizing startup hiring by replacing outdated job boards with smarter, faster tools that help founders build ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. 20 Dec 2024 7:09 am ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

Hubballi Encounter: A 35-year-old man accused of kidnapping, sexually assaulting, and murdering a five-year-old girl in Karnataka's Hubballi was shot dead in a police encounter on Saturday. One ...