In a surprise move, Peacock has landed rights to Married at First Sight in a deal with the show's producer, Kinetic Content. The agreement includes a multi-season commitment for the show, which has aired more than 300 episodes in the past decade,

Peacock has announced it will become the home of the veteran Married at First Sight. The order is for three seasons, taking it through 21 editions. Already the home of Love Island and other series in the category, the streaming service continues to build its presence in the relationship reality space.

Married at First Sight is moving from Lifetime to Peacock beginning with Season 19. Peacock announced the move in a press release Friday following "a competitive situation" for rights to the show. Married at First premiered in 2014 and has since played on A+E Networks' FYI, A&E and Lifetime.

Married at First Sight is produced by Kinetic Content, which is backed by Peter Chernin’s The North Road Company. It is exec produced by Chris Coelen, Cat Rodriguez, Eric Detwiler, Erica Kessler, Kenda Greenwood Moran and Montre Burton.

"Married at First Sight," which has aired on Lifetime since 2017, has a new home on Peacock for at least three seasons.