Patrón Tequila is ramping up its fight for ingredient transparency in the tequila industry with the launch of its new ‘Censored Truth’ campaign, an unambiguous swipe at the regulatory ...

Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign.

New Delhi: PATRÓN Tequila has announced a global partnership with singer and songwriter Karan Aujla as it expands its presence in India and the AMEA (Asia, Middle East and Africa) region.

Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the ...

Christian Horner shared his views after Red Bull Racing announced its decision to extend a partnership with alcohol company PATRÓN Tequila as its official global spirits and after-party partner ...

The battle over additives in tequila is intensifying, and Patrón is positioning itself as a leader in authenticity.

The tequila uses only three all-natural ingredients: 100% Weber blue agave, water and yeast. To make that point, the brand, which debuted in 1989, launched a “100% Additive-Free Tequila” campaign.

The former CEO of tequila brand Patrón has found a buyer for the sprawling $58 million mansion he built in Jupiter, Florida, according to listing records.

Following one of her biggest festival performance to date, Dasha stepped into The Green Room to chat being on tour, her love of Austin and tequila.

PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a ...

Patrón Tequila founder turned hair guru John Paul DeJoria is expanding his spirits portfolio in the Lone Star State by purchasing Dripping Springs Waterloo Gin.

If you’re unfamiliar with term, cristalino refers to aged tequila that has been filtered to remove its color before bottling, a style that can be traced back to the creation of Maestro Dobel ...