The world’s leading cocktail conference returns to New Orleans July 20-25 with more than 400 events and a theme of “Evolve” in recognition of an international spirits industry that is ...

PATRÓN ® Tequila, announced today its “Censored Truth” campaign in the U.S., a bold new effort challenging the industry’s lack of transparency and spotlighting the external pressures that prevent ...

Patrón Tequila is ramping up its fight for ingredient transparency in the tequila industry with the launch of its new ‘Censored Truth’ campaign, an unambiguous swipe at the regulatory ...

Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign.

Bacardi Global Travel Retail has unveiled a star-studded airport campaign celebrating the launch into India Travel Retail of Patrón el Alto and its global partnership with Punjabi music sensation ...

Chili’s launches premium frozen margaritas with Patrón. Here’s how they’re shaking up the casual chain category.