Bacardi’s tequila brand is standing by a marketing strategy that led to a Mexican export ban—with some adjustments.

PATRÓN® Tequila, announced today its “Censored Truth” campaign in the U.S., a bold new effort challenging the industry’s lack ...

When tequila sales first began to boom in the U.S. in the 1980s, most were gold tequila, or mixto, a tequila made from a minimum of 51% agave and the rest from other sugars.

If you enjoy tequila, it's important to know what "additive-free" means and how to find a bottle so you can enjoy your ...

On National Tequila Day, Chili's is offering its margarita of the month, the Bacardi Beach Party-- made with Bacardi Silver rum, Mi Campo blanco tequila, blue curacao, coconut and pineapple -- for ...

PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a ...

Rolling Stone and PATRÓN teamed up for an epic encore of the Green Room event series, with Dasha rocking the Austin stage.