This means that Marketing Authorisation ... words a frequent "health-check" of the system. To serve its purpose the PSMF must be supported by senior management and have cross-functional input ...

Giving teams the tools and culture they need to solve as complex a problem as AI integration really makes a difference.

Organizations must retrofit their workforce, processes and leadership for AI rather than forcing them to adapt to rigid ...

Applying the 7 P’s of the marketing mix to prepared guacamole merchandising supports greater produce sales. Soaring avocado ...

Health system marketing leaders told Becker’s they build trusted brands by partnering with patient experience teams and highlighting stories of top-notch clinical care. Branding agency Monigle ...

Top wealth management firms have tended to be more conservative with their digital marketing than firms in other industries. However, as their existing customer base and target audience relies ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

The convergence of AI and PLM addresses fundamental challenges in product development that will enable cross-functional ...

2025 /PRNewswire/ -- Breakwater Management, a Los Angeles-based private equity firm, announced today a majority investment in Chemistry, a full-service, award-winning, independent marketing and ...

SINGAPORE - Putting aside the results of GE2025, the Singapore Democratic Party (SDP) has resumed its groundwork by launching a petition calling for changes to the election system. It was launched ...

But the team at content marketing agency Optimist reminds us that sometimes we marketers overcomplicate things. (Who, us?!) They put together the slightly tongue-in-cheek-but-still-useful No BS Guide ...

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