This article was written by Vyom Bhuta, Global Head of Commercial Innovation in Cognizant’s Life Sciences practice | Learn how pharma companies can adopt a data-based, omnichannel engagement ...

Why omni-channel is key for Gen Z. For Gen Z, the ideal auto-buying experience isn’t confined to one channel or the other; it’s about seamlessly integrating both online and offline elements.

One of them lies in pushing further into the omni-channel challenge, focusing on integration across these channels and delivering a more connected service. Opportunities to be more connected Many of ...

With its stripped-back interface and fewer built-in reports, many found GA4 a daunting proposition. The change from UA brought its own challenges, including concerns over what historic data may be ...

Recast, a data-focused marketing analytics and forecasting platform, is on a mission to change that. By leveraging AI, the company is able to replicate the work of hundreds of manual data science ...

Strength in omni-channel capabilities has been working in Ulta Beauty, Inc.’s ULTA favor. The leading beauty retailer is benefiting from healthy traffic trends in the booming beauty space ...

For FY22, H&M India, which operates 51 stores, posted revenue of ₹2,115.18 crore, up 49% from a year ago, while its profit rose to ₹25.29 crore, according to data by business intelligence ...

Omni-channel marketing not only caters to the issue of inconsistent customer experience but also proves to be effective in maintaining well integrated customer data, accelerating and augmenting ...

While there’s no shortage of BI tools on the market today, Omni has managed to grow its customer base to over 200 companies, including Perplexity, BuzzFeed, Writer, and Incident.io.