Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and Olipop, the two prebiotic-packed soda startups that have attracted a loyal ...

Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over the last two decades, the popularity of prebiotic sodas has skyrocketed, as ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with packaging that says it all and a heartwarming film that brings love ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.

Activate your account. By Tim Nudd - 19 hours 17 min ago By Amir Farhang - 19 hours 17 min ago By Ashley Joseph - 1 day 17 hours ago By Ad Age Staff - 1 day 17 hours ago By Jack Neff - 1 day 17 ...

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don’t want to pay for a Premium subscription ...

Activate your account. 39 min 41 sec ago 3 hours 29 min ago By Janelle A. James - 5 hours 19 min ago By Brian Bonilla - 5 hours 49 min ago 1 day 4 hours ago By Ad Age Staff - 7 months 4 weeks ago ...

Ads featuring fake CBC articles have inundated the social media platform X in recent weeks. The ads are designed to lure Canadians into a sophisticated scam that uses Russian internet ...

Netflix launched the ads plan — which costs $8 a month after a $1 price increase this week — in November 2022. The company said in November that the ad tier had reached 70 million global users.

Netflix has introduced a new type of extra member account: extra members with ads. The streamer announced the new offering in a shareholder letter on Tuesday before its fourth-quarter earnings call.

An advocacy group founded by former Vice President Mike Pence launched a six-figure ad campaign Wednesday opposing President Trump’s nomination of Robert F. Kennedy Jr. to lead the Department of ...

So every company wants a piece of the pie. To stand out, companies put a ton of time, effort and cash into creating memorable ads. In the age of social media, making an impact is even more crucial.