The Old Style Beer sign outside of L&M Tavern in La Crosse is still upside down as part of an inside joke from 1987, predating the sign protest during Old Style's departure.

NEWS MOBILE APP. WELL, OLD STYLE BEER WILL NO LONGER BE MADE RIGHT HERE IN MILWAUKEE. THE BRAND DATES BACK TO 1902 AND WAS MADE IN LA CROSSE UNTIL IT WAS BOUGHT BY PABST BREWING. MORE THAN 20 ...

Old Style continued to be brewed by Heileman in La Crosse for almost 100 years — barring prohibition — until the company was bought by Stroh’s in 1994.

Old Style, which was Heileman's No. 1 beer for nearly a century, helped start Oktoberfest USA in La Crosse roughly 65 years ago. The brand rights to Old Style went to Pabst in 1999 after the Stroh ...

Originally called Old Times Lager, the name was changed not long after to Old Style. The brand grew following Prohibition expanding it's popularity throughout the Midwest including places like Chicago ...

Jaden Ishley serves customers Tuesday at Ye Old Style Inn bar in La Crosse. The bar is one of a handful in the city that still carry the Old Style beer, which was invented in La Crosse but changed ...

Old Style beer, a Midwestern favorite first brewed in La Crosse in 1902, is returning to its original brewing facility for the first time since 1999.