For the third year in a row, we’ve compiled a complete list of every active NBA and WNBA player who has released a signature ...

After weeks of hypothetical buzzer-beaters, patent face-offs, and a few well-placed Braveheart reference, Innovation Madness has crowned a champion.

No Boston Celtics player has supported Jaylen Brown’s new 741 shoe ... year-old is doing just that by signing with Converse, a subsidiary of Nike that’s based in Boston and has deep basketball ...

Celtics guard Payton Pritchard mapped out why he opted to sign a shoe deal with Converse over Jaylen Brown's 741 brand.

Nineteen-eighteen was the year an outgoing, likable, six-foot-tall basketball player named Charles H. "Chuck" Taylor made the Indiana High School ... on to the Converse Rubber Shoe Company ...

The Converse Chuck Taylor All-Star: nearly everyone owns a pair or has at some point in their life. Maybe you don a pair every day, or maybe they’re still collecting dust in the back of your closet ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Michael Jordan is the greatest of all time to many and followed what would become a ‘normal’ path through college basketball.

THERE is huge demand for rare and collectable trainers. Some brands and styles are highly sought after, fetching thousands of ...

Football, baseball, basketball. Just representing Jordan on my shoe was a big thing to me.” Durant was about 10 or 11 years old at the time ... middle school, having Jordans was like having ...