Jaguar execs decided a fresh direction was needed, and a traditional large luxury sedan grafted to a Range Rover EV platform ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in ...

Jaguar sales plunge 97.5% in Europe; after disastrous ‘Copy Nothing’ woke rebrand. The company sold just 49 cars in April 2025 throughout Europe, following backlash over the companies rebrand.

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero ...

A little over a week since it broke the internet with its new logo reveal, the heritage luxury car brand Jaguar has taken to Miami to unveil a vision for its future that is by its own admission ...

Jaguar’s new electric GT revealed in leaked images online After teasing its “Bold, Dramatic, Fearless” new look last month, Jaguar’s highly anticipated electric GT is finally here.

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. Over the last 12 months, we've seen graphic designers start to push boundaries once more; blending ...

JaGUar's controversial rebrand faces backlash, have they lost their way? Jaguar’s latest rebranding effort has ignited discussions about the balance between innovation and tradition.

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto brand has described its new philosophy as “Exuberant Modernism ...

On Tuesday, Jaguar revealed its new logo and branding as it prepares for a new era. Jaguar will become an all-electric auto brand with a new ultra-luxury EV lineup priced over £100,000 ($130,000).

Jaguar's iconic 'Leaper' logo now faces a new direction, symbolizing the brand's shift towards electric vehicles.