The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

Initially a distributor for Japanese brand Onitsuka Tiger, it became Nike Inc. in 1971, named after the Greek goddess of victory. That same year, the "Swoosh" logo was introduced, ...

The rollout of Nike’s collaboration with Kim Kardashian’s shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.. NikeSkims, the ...

India, June 6 -- Look beyond Nike and Adidas, and you will find Japanese shoes currently captivating the fashion scene. From sneakers to sandals, the 'Made in Japan' label signifies top-notch ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too heavily on D2C and performance marketing.

Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called NikeSKIMS. The new brand will include a collection of apparel, footwear and ...

He went on to lead the Chicago Bulls to six championships, while sporting his shoe brand. Nike hoped the Air Jordan would net them $3 million over four years. Instead, ...

Nike (NYSE:NKE) fell in afternoon trading on Wednesday after the athletic apparel company reportedly pushed back the highly anticipated launch of a new brand with media sensation Kim Kardashian ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

US brands have already been struggling in China amid aggressive local competition and flagging domestic economy. As of the latest quarter, Nike sold $1.73 billion of goods in Greater China, a 17% ...

Kim Kardashian and Nike Set to Launch New Crossover Brand: NikeSkims. The joint womenswear label will debut its first collection in the United States in spring 2025, ahead of its global 2026 rollout.