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Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland ...

The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months. It built upon the expertise of Nike’s newly acquired metaverse agency, RTKFT, in order to ...

Nike recently unveiled Nikeland, its virtual world on Roblox. Nike's patent application ... Nike is already becoming a more tech-oriented company. Digital sales made up 21% of Nike's total revenue ...

(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp ... Metaverse, a buzzword in the tech industry after Facebook renamed ...

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform.

Nike and Roblox previously teamed for Air Max Day in 2019, where players had an opportunity to obtain an avatar bundle comprised of three characters inspired by Nike’s Throwback Future Collection.

(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp ... Metaverse, a buzzword in the tech industry after Facebook renamed ...