(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp ... Metaverse, a buzzword in the tech industry after Facebook renamed ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

In 2021, Nike partnered with the Roblox video game platform to launch "Nikeland," a digital world for Nike fans to play games, connect, and dress their avatars in virtual apparel via a digital ...

As an early mover in this industry, Roblox has built a vibrant ecosystem of users, content creators, and some early adopters among brands like Nike (Nikeland) and Walmart (Walmart Discovered).