Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.Nikeland is ...

Nike has partnered with Roblox to create a virtual world called "Nikeland." Users will be free to dress up their avatars in Nike apparel, including clothes and sneakers.

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue. And as part of that effort, Nikeland has to date received ...

Nike offers profitable growth. Roblox is the pure-play metaverse stock, and it offers lots of growth potential. Revenue increased 102% year over year in the third quarter, but the risk for ...

Virtual clothing from brands is nothing new, ... Nike already has a metaverse space on Roblox—Nikeland—where users can buy and wear virtual goods using not cash or crypto but in-game currency.

Nike and Roblox previously teamed for Air Max Day in 2019, where players had an opportunity to obtain an avatar bundle comprised of three characters inspired by Nike’s Throwback Future Collection.

Nike Inc.NKE 2.77 % increase; green up pointing triangle has launched a virtual play place on Roblox Corp.’sRBLX-0.47 % decrease; red down pointing triangle online game platform that lets ...

Nike has filed several trademark applications that could indicate the company will sell virtual shoes and clothing in the metaverse, including some related to its most popular offerings.

21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right Share. Twitter Linkedin Email Facebook Facebook Messenger ...