The shoes start out black, but a rainbow’s worth of color is revealed the more you wear it. After you wear it enough, Nike’s ...

Air Jordan 1 High OG, an absolute legend in the shoe game, is still kicking. We’ve seen a lot of banger drops this year, but ...

Hall's signing signals the arrival of a new era, led by athletes who do not just play the game - they elevate it. Hall is the top-ranked recruit in high school girls' basketball for the Class of 2026.

The sneaker features a hairy suede upper with debossed animal print overlays, a mix of browns and black, with an Arts-Rec branded strap. The Arts-Rec Skateshop x Nike SB Air Trainer 1 Earth and Dusty ...

The iconic “He Got Game” colorway drops as a low-top in April 2026—premium white leather, black suede, and true‑red accents ...

When it comes to sneakers, the word “hype” usually refers to popularity, prestige, scarcity, and design that straddles the ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Michael Jordan: The Most Iconic Boxer of All Time originally appeared on Athlon Sports.

The Soul of a Sole The connection between athletes and their footwear has always extended beyond the field. Cleats and sneakers declare identity, reflect herita ...

Nike reported better-than-expected fiscal fourth-quarter earnings and revenue. The company expects tariffs will cost it $1 billion in the current fiscal year before price increases and supply ...

The dynamic world of athletic apparel is marked by two titans vying for dominance: NIKE Inc.NKE, the undisputed global sportswear giant, and lululemon athletica inc. LULU, the sleek disruptor ...

The first Tm:rw store, filled with unusual, technologically advanced products across a spectrum of categories, opens next ...