Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing Report, 68% of global marketers say retail media is more important to ...

World leading performances by Anthaya Charlton and Jenoah McKiver highlighted a successful second weekend of competition for ...

Hampshire's new captain Ben Brown believes the club's "winning mentality" will help them overcome James Vince 's absence in the County Championship this season as they look to end a 52-year wait for ...

African players have been at the heart of some of the biggest transfers of the window so far, with Omar Marmoush commanding January's biggest fee so far. A few other big names are on the brink ...

There are a significant number of words, phrases and acronyms that appear when talking about race and ethnicity which often change depending on the context of the conversation. Language is ...

Decide your investment style: active for hands-on management, passive for less effort. Start with what you can afford; ensure an emergency fund is in place first. Assess your risk tolerance to ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

The likely destinations of English cricket’s crown jewels in the Hundred auction are taking shape, with the Ambani family’s determination to buy 49 per cent of the London Spirit in a deal expected to ...

Nielsen will soon count three streaming services owned or operated by the Walt Disney Company as one collective unit in future reports on total time spent with television each month, the measurement ...