VideoAmp, the measurement firm intent on dislodging Nielsen, signaled its ambitions Tuesday at an upfront event involving a ...

New Delhi: Nielsen, a media audience measurement firm ... in Goregaon in Mumbai and Whitefield in Bengaluru. The Mumbai office spans 1,50,000 sq ft, while the Bengaluru office covers 1,36,000 ...

The service supplants Disney atop the Nielsen list for the second time. By Rick Porter Television Writer YouTube commanded more TV time than any other media provider in the United States in ...

YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen‘s Media Distributor Gauge Report. That put the Google-owned video giant in the No. 1 spot ...

The office will become a base for the conglomerate ... deals over the line and achieve the desired outcome for both Nielsen Media and Warner Bros Discovery.” ...

Nielsen’s 2025 global media planning report identifies three trends that are reshaping how brands connect with audiences. The study, A Guide to Global Media Planning Through Shifting ...

Nielsen has released its 2025 global media planning report. With the media landscape now so fragmented and complex, the report aims to help advertisers and publishers navigate their way through an ...

Nielsen has released its 2025 global media planning report, which found several trends for marketers to keep in mind, such as generational differences in media consumption. To help marketers plan ...

Nielsen Mobile, a service of Nielsen Co., and Mediamark Research & Intelligence have jointly launched Mobile-MRI, an integrated database of consumers' mobile and offline media usage. The new tool will ...