Nielsen Ad data shows that travel and accommodation have grown strongly over the past year, with advertising investment up ...

Streaming captured a record 43.8% share of television usage in March, according to Nielsen’s latest ... Read More ...

Cable did see its share grow from 23.2 percent in February, thanks in large part to March Madness: The men’s and women’s NCAA ...

In securing a rare career Grand Slam by way of a playoff hole, Rory McIlroy gave CBS its highest Masters deliveries since ...

Nielsen has released The Gauge report for March 2025, which saw cable bounce back a little thanks to March Madness broadcasts. Seasonal TV trends are beginning to take hold once again. That’s the ...

Cable’s share of total TV viewing in March got a boost from the NCAA’s basketball tournaments, per new data from the Nielsen Gauge. The medium had 24% of TV usage last month, boosted by a 29% lift in ...

A protracted trade war could also push equipment costs higher on film and TV sets. That friction would arrive on top of a broader slowdown in the entertainment industry, as Netflix's rivals try to ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

Alphabet Inc. is a Strong Buy with 45% undervalued shares, robust cash flow, and booming AI-driven YouTube ad revenue growing ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

VideoAmp, the measurement firm intent on dislodging Nielsen, signaled its ambitions Tuesday at an upfront event involving a ...

Saturday night’s Final Four games averaged 15.3 million viewers on CBS according to fast national numbers from Nielsen.