Data collection firm Walr has opened a US office in New York City, as part of its global expansion strategy; and has ...

A report from Nielsen says that for the first time, streaming viewership of TV has surpassed people watching TV via broadcast or cable combined.

Nielsen’s panels will be used to validate what is missing in big data sets, including complete representation, over-the-air inclusion, validation of diverse representation, understanding when the TV ...

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April Nielsen's report shows that YouTube has ...

The Last of Us is creeping up the Nielsen streaming charts thanks to the debut of Season 2, but You Season 5 was the big winner for April 21 to 27, soaring to No. 1 upon its return to Netflix with ...

VideoAmp, the measurement firm intent on dislodging Nielsen from its longtime perch as the default viewership tracker, signaled its ambitions Tuesday at an event bringing together a range of ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big skews in Spanish-TV ratings ...

Nielsen has made an important change in how it measures radio listening, and one thought leader says this could result in an increase in reported listening levels.

Nielsen and some of the TV networks it measures are clashing over an update of data that might let Amazon use first party audience information ...

In 2023, Nielsen dropped the blockbuster news that AM/FM radio's total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now ...

Nielsen is shaking up its leadership, tapping veteran executive Karthik Rao as chief executive of the media ratings juggernaut, succeeding David Kenny, who will become executive chairman, the ...