A New Zealand chocolate brand's decision to change its packaging has divided shoppers, with some blasting the company as "woke" while others are rushing to its defence.

I'm a New Zealand local who decided to peruse the "American" section of my local grocery store. The supermarket had Reese's Peanut Butter Cups, but I often reach for the local treats instead.

New Zealand shoppers have vowed to buy huge amounts of a popular chocolate block in a bid to annoy critics who labelled the brand’s new label “too woke”.

New Zealand is currently caught in the grips of a “pineapple lump scandal” after a popular confectionary brand was “exposed” for buying the item in bulk and passing it off as “handmade”.

A Different Perspective It's good to see that Restaurant Brands New Zealand has rewarded shareholders with a total shareholder return of 19% in the last twelve months.

New Zealand shoppers have vowed to buy huge amounts of a popular chocolate block in a bid to annoy critics who labelled the brand’s new label “too woke”.