8. Some of your competitors ... is to follow the tested track to new product development success. New product development can be described as a five-stage process, beginning with generating ...
The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers ...
"Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C.
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