Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

Nike CMO Nicole Hubbard Graham details how the brand is getting back to its winning playbook. For the first time in 27 years, ...

Nike may have just lost one of its all-time top men's tennis players to retirement, but it looks like the brand has big plans for the sport in the new year ... the pending arrival of the Nike ...

Nike’s new Flagstaff Book 1 sneaker is part of a growing ... From the smallest burgs to the most massive metropolises, brands like Nike have seen the potential of place names to add meaning ...

Discover the latest news on Luka Doncic’s trade to the Los Angeles Lakers and the discounted release of his Jordan Luka 3 ...

Jordan Brand ... New Year on Wednesday. Also releasing this weekend from Michael Jordan's namesake brand is a Valentine's Day-themed "Treat Yourself" Air Jordan 3. A bulk of the drops are from ...

When news broke in March 2022 that Nike ... Brands also need to pivot those experiences quickly to keep up with shifting customer preferences. The past few years have brought on the rapid rise of ...

SAN ANTONIO — With San Antonio Spurs' Victor Wembanyama returning to his home country of France, Nike released a new commercial giving ... If you did not know, Wemby is a brand ambassador ...