Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

Jha joined BARC India in May 2023 after a 13-year tenure at Nielsen, where she last served as Managing Director for Nielsen ...

“Nielsen stands by its panel and methodology. We also take feedback very seriously. We are committed to continuing to research the situation.” The schism takes place just as Nielsen is hoping ...

Jha joined BARC India in May 2023, following a 13-year tenure at Nielsen, where she held several leadership positions.

Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...

Walt Disney maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and strong ...