Changes to Nielsen's out-of-home measurements could result in biggest Super Bowl TV audience ever
The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher Super Bowl ever. Even with possible Chiefs fatigue and a rematch of the ...
Radio Ink5d
Nielsen & Edison: News/Talk, Adult Contemporary Ruled Q4 Radio
New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...
Nielsen5d
The Record: Q4 U.S. audio listening trends
Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...
Paramount Global, Nielsen sign new partnership, ending dispute
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
Business Wire6d
New FMI & NielsenIQ Report Explores Grocery Shopping in the Digital Age
FMI and NIQ project total U.S. online sales for grocery items to reach $388 billion or nearly 25% market penetration by 2027.