Long before NYX Cosmetics founder Toni Ko took the beauty industry by storm, she learned the ropes from her parents as a teenager in Los Angeles. Having immigrated to the U.S. from South Korea at ...

Ko sold NYX to L'Oreal in 2014 (she's now in her 40's) but insists that the brand still remains true to its core values – being 100% cruelty-free and PETA certified. 5.