Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market. ... "For Gen Z and Gen Alpha, ...

Online game adaptations of films like How to Train Your Dragon and Twilight are being used by film studios to engage a ...

Roblox is rapidly evolving into a platform for both digital and physical commerce. In the first three quarters of 2023, 1.6 billion digital fashion items were sold up 15% year over year.

Roblox has about 98 million active daily users, with 80% of them below the age of 25. On average, users spent a total of 21.7 billion hours on the platform just in its first quarter this year, up ...

Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with players aged 13 and older making up more than half of the platform's 70 million users.

In Tuesday’s news release, Roblox said it had identified a key advertising opportunity with “tens of millions” of Gen Z users, generally defined as 13 to 28 years old.

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

The free Karate Kid Training Simulator “will immerse players in the world of Karate Kid: Legends, training alongside iconic characters like Daniel LaRusso (Ralph Macchio) and Mr. Han in ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Sony Is Using Roblox to Market ‘Karate Kid: Legends’ to the Next Gen (Exclusive) How else are you gonna teach Gens Z and Alpha to wax on and off?

HOLLYWOOD, Calif., October 07, 2024--"Virtual Vote," the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...