The Utah Hockey Club is in the process of evaluating potential new nicknames for the franchise ahead of its second season in existence. After seeing their efforts to re-brand as the Utah Yetis ...

The logos depicting three potential names for Utah's NHL team have a familiar feel. They look like they came from EA Sports' NHL video game. Daily Faceoff's Frank Seravalli confirmed three logos ...

In praise of Boston Bruins and locker room logo logic The Atlanta Falcons and the Boston Bruins both have new dressing rooms this season in their respective practice facilities. And just like the NHL ...

And just like the NHL has been the trailblazer on certain issues, we believe hockey had led the way on obnoxious giant locker room logos and their placement.