Flipkart aims to engage Gen Z and penetrate smaller cities in India through video commerce, a medium popular among younger shoppers.

Under the leadership of CEO Nandita Sinha, the company is building an entirely new operating system to serve them.

Flipkart, India’s homegrown e-commerce marketplace, today announced the return of its highly anticipated GOAT (Greatest of ...

With Amazon Prime Day 2025 running from July 12 to 14, online shopping in India is bracing for another record-breaking ...

UPI RuPay credit cards provide a way to earn rewards. Several banks offer these cards with UPI convenience. Users can get ...

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Is getting smacked in the face with a slice of pizza a good marketing strategy? Last week, a video in which Badshah is ...

Brands are planning to roll out at least 30-50% higher discounts and double down on promotions across offline and online ...

The multi-category retailer is gearing up for a strong offline and online expansion, with a focus on achieving long-term ...

With its advent in Sri Lanka it revolutionized the lingerie industry in our country amanté is well established and widely ...

Under the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos. Categories such as kitchen tools, gadgets, tech, and groceries are popular in the ...

E-commerce fashion giant Myntra has launched Glamstream, a shoppable lifestyle content destination that blends entertainment, ...