A personal fragrance line rooted in memory, emotion, and identity, offering affordable scents with varying longevity.

If you’re at all tapped into the fragrance zeitgeist, you’ll have heard of DedCool. The Los Angeles-based brand ...

Yes, some celebrity-loved perfumes are expensive and out-there, but plenty are down-to-earth and affordable. Speaking to ...

From bright and zesty scents to subtle floral and warm woodsy fragrances, there's an aromatic cleanser for all.

Have you ever walked past someone wearing a strong perfume and instantly got the ick? Or maybe the fragrance your coworker ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With sets featuring full-size favorites, travel sprays, and home essentials for incredible values, the Nordstrom Anniversary ...

The best solid colognes —which started out as a sort of novelty—have quietly become a legit category, with fragrance houses and grooming brands embracing (and some even focusing exclusively on) the ...

SHOPPERS are going wild for a bargain cleaning brand’s new summer range which make your whole home smell just like a viral Sol De Janeiro spray. Fabulosa already has an army of ...

The best men's colognes of 2025 include new launches from Le Labo and updates on classics such as Terre d'Hermes. Here are ...

In addition, she says sensory design has become more than just a trend. “It’s a powerful way to create spaces that encourage ...