Mobile apps place information, entertainment and access to services at the fingertips of users, and they provide an unmatched way for businesses to reach current and potential customers 24/7 ...

3. Create Personalized Features. Engaging end users on mobile is not easy because there are so many distractions. However, the moment you make a feature or service personalized, it changes everything.

Even ignoring that, the new app design just looks really nice. It’s got a lot more images to make it pop off your screen, including a long-requested feature: title artwork.

In its neverending quest to remove every possible barrier from the shopping experience, Amazon has started testing a new mobile app configuration that moves the search box to the bottom of the screen.