First major championship. First event. First medal.Lauren Macuga certainly didn’t waste any time making an impact ...

With Mikaela Shiffrin injured for much of the last two alpine skiing seasons and Petra Vlhova still out, too, because of ...

Malorie Blanc, a 21-year-old Swiss racer, came out of nowhere to finish second in her first World Cup downhill. Camille Rast, ...

Mikaela Shiffrin is changing her race plan slightly ... speaking on the media day for her ski sponsor, Atomic. She cited the ...

Mikaela Shiffrin is back on snow and skiing regularly again at home in Colorado. When she’ll return to racing after an ...

While other companies, including no-moat peers Under Armour and Puma, sponsor some high-profile ... Caroline Wozniacki (tennis), and Mikaela Shiffrin (skiing). We view Adidas as a successful ...

She’s the first U.S. woman other than Vonn and Mikaela Shiffrin to win a World Cup race since Alice ... a place that is typically adorned with a sponsor logo for the world’s top skiers. “This is a ...

Sponsors started to call ... both of my tibia tubercles broke and I tore both my meniscuses.” Related: Mikaela Shiffrin Announces Return to Skiing After Injuring Abdomen in Scary Alpine Accident ...

American Lauren Macuga, 22, earned the bronze medal in super-G in her debut at the Alpine skiing world championships.

But she inferred that she might have finally found a sponsor. "We'll have to see ... come out of retirement at age 40. Meanwhile, Mikaela Shiffrin is still working her way back from a puncture ...