Moving on from the traditional marketing funnel and embracing a more connected ecosystem that powers culturally relevant campaigns could be the key to driving brand growth. That’s the view of Rachel ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...

The study analysed over 100 brand lift studies conducted by Kantar for campaigns on Samsung Smart TVs across various ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

We spend weeks crafting neat narratives in fancy fonts to convince executives and clients that we’ve got it all figured out.

Influencer-led content keeps users watching for over twice as long as branded content, according to new findings from ...

For marketers and creators, this shift means that content once confined to the Instagram ecosystem can now reach broader ...

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Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp has nearly three billion monthly active users. The company wants to explore ...