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Sales and marketing ("smarketing") metrics ... customer data. Sales and marketing teams can view all of their customers' previous brand interactions, enabling them to deliver consistent, personalized ...

India has emerged as the nucleus of the global GCC ecosystem. This didn’t happen overnight, and it didn’t happen by chance.

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Author: Billy Loizou, APAC Area Vice President, Amperity The power of data in a go-to-market strategy can't be understated.

I was doing walk-and-talk check-ins with our Seoul team. The first meeting went great, a check-in over iced Americanos. The ...

Gamification in construction fleets turns safe driving into a team-based challenge, improving safety, reducing costs and ...

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover ...

When companies stay silent during crisis but light up in rainbows every June, it rings hollow,’ warns Canadian academic as ...