Pew Research Center is committed to meeting the highest methodological standards — and to exploring the newest frontiers of research. Learn more about the methods the Center uses to conduct objective, ...

Research and insights have been integral to Afterpay’s meteoric rise. At XM Live: Succeeding in the Age of Experience Transformation, Afterpay’s Head of Product Research Daniel Camilleri ...

Many product-based companies want to be carried by major retailers, but with so much competition, only a select few ever achieve that goal. Landing your product in a major retail store will take a ...

Unscientific Methods in Business Research. ... if you try to test the market acceptance of a new product by emailing a survey to your customer list and analyzing the surveys that come back, ...

The Focus Group Research Method. A focus group is a common qualitative research technique used by companies for marketing purposes. ... product, related images, slogans, ...