When organizations do marketing research they will collect a lot of information some of it will be hard data called quantitative data, while soft data is termed qualitative data. Here we go through ...

Efforts have been underway for years to improve the replicability of research studies, but some are skeptical of the US ...

Merger and Acquisition, Taxation, Corporate Restructuring, Tax Compliance Share and Cite: Kayumba, I. Z., & Amin, S. N. (2025 ...

“Cultural relevance of AI ads influences my brand perception”.

Elevating qualitative research in policy discussions. Despite these demonstrated benefits, quantitative methods continue to dominate social policy research. Qualitative research is too often dismissed ...

This course will demonstrate how qualitative research can be used to address particular trial design and conduct issues, enhance understanding of how qualitative methods can be integrated at various ...

Qualitative and quantitative research can stand on its own merits, but also, and often, they can work in tandem to help with the research process. Advertisement Article continues below this ad ...

If your work or research is to address poverty and equality, our online course will help you understand, design and implement mixed methods research and evaluations. While there are many courses on ...

Information for prospective students MSc Social Research Methods is now open for 2025/26 applications. Visit the MSc Social Research Methods online prospectus page for full details.. This programme ...

The RPI team has contributed evidence-based research to the treaty negotiations (a series of five intergovernmental committee meetings – known as INCs), worked with UNEA on producing reports to inform ...

Here is an overview of the three main types of research methodology: Qualitative research methodology. Quantitative research methodology relies on numerical data and statistics. It aims to measure and ...