Meta to intensify push to help physical stores drive data-led footfalls via social-first discovery and AI services, says ...

In case of RoAS based on profit margin, Meta istesting the ability for advertisers to send information through our Conversions API that highlights the profit driven from a sale. This will be used ...

Snap's next-gen Specs AR glasses are lighter than ever and use advanced machine learning to offer AI assistance.

In a move that promises to redefine how fashion and lifestyle brands measure success, The Thoughtful Agency has launched a ...

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit ...

Discover how AI agents from OpenAI & Meta are set to revolutionize industries by 2025, unlocking multi-billion-dollar revenue potential.

Meta's latest rollout of AI-powered ad tools signals a deeper shift in how advertising campaigns are planned, measured and ...

The success of Meta Ray-Bans has helped demonstrate there's a demand for lightweight, everyday glasses packing additional ...

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you ...

Snap, the company behind Snapchat, today announced it’s working on the next iteration of its Spectacles AR glasses (aka ...

When a retailer offers a chatbot to communicate with customers and solve their queries, or when a bank sends an SMS for ...