Google is also expanding the ways that advertisers can measure the performance of their click-to-message ads. Message reporting will now include message conversions.

Search Engine Land » Platforms » Google » Google Ads » Google Ads announces new click-to-message ad features and store visits updates Jon Diorio, group product manager for Google Ads at SMX ...

Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets. How it works. When users click on a message asset in your ...

Google Ads has a new conversion goal that is in beta named "leads from messages." Conversion goals labeled as account default will use data from all of your campaigns to improve your bid strategy ...

Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activities. Facebook is the biggest ...