Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

According to Real Estate Witch, only 21% of millennials believe their generation can afford homes in 2025, a significant drop ...

K-Pop star Felix Lee has walked the Louis Vuitton runway twice. On Monday, he modeled new pieces from LV's artistic director, ...

ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...

That being said, the first reason Gen Z doesn't have friends that has nothing to do with technology is because they're too ...

For every other generation, going into an office every day by 9 A.M. was a normal part of life, but Gen Z thinks office jobs ...

Young people across the UK are now ditching former cocktail classics in favour of the trendy Italian Negroni, as bars and ...

While Gen Z does not yet have the buying power they are poised to gain, their expectations and preferences are already having ...

A woman was accused of ‘trauma dumping’ after asking a friend to meet, sparking a wider discussion on “therapy speak” and its place in real-life situations.

From Sara Ali Khan to Janhvi Kapoor, meet the most followed next-gen star kids of Bollywood who are ruling Instagram.

A woman was accused of ‘trauma dumping’ after asking a friend to meet, sparking a wider discussion ... therapy speak, and “Gen Z lingo” in general. While many were supportive of the ...