Text marketing is precisely what it sounds like -- a marketing campaign that uses text messages to deliver advertisements or promotions to users. Text marketing encompasses nearly all kinds of ads ...

Text marketing technology has evolved, becoming accessible for all senders and giving marketers unprecedented access to customers' attention. SMS and MMS are set to disrupt digital marketing.

Leading text message marketing solutions like EZ Texting, Slick Text and Omnisendprovide platforms for SMS campaign creation and management.

Cutting off advertising conversations in your text messages “is a little bit of a game of whack-a-mole,” Vox reporter Emily Stewart says.

The Missing Element of Your Marketing Strategy: Art Direction Avoid volume-based marketing and ad strategies and instead focus on what emotions you want your customers to feel.

SMS marketing campaigns personalize text messages and offer something of value, such as a discount code.

Mailchimp may be synonymous with email marketing, but it just bought a company that’s all about text messaging.

CTIA-The Wireless Association, estimates that 187.7 billion text messages were being sent each month, as of 2010. Whether you call it text messaging or short message service (SMS), marketing to ...

The best content marketing is neither a perfected art nor an exact science, but a combination of both. Together, creative and analytical mindsets inspire content that drives connection, action ...

So, although it is unlikely that the Florida Legislature meant to include marketing text messages in the anti-spoofing restrictions, they are seemingly subject to the same restrictions.

Blip, a conversational marketing platform, has raised a new round of funding from SoftBank and Microsoft.

In what seems to be a first for a pharma company, Pfizer’s new TV commercial for Viagra encourages patients to text a keyword from their mobile phones to receive special discounts.