AT&T ( No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I ...

Campaign Red’s latest report reveals the ways in which AI is reshaping marketing operations, team structures and agency ...

Discover the essentials of post-acquisition marketing with our 101 guide. Learn how to retain customers, align brand ...

In multifamily marketing, trust is built one relationship at a time—and your team is your most powerful voice.

Discover how AI and no-code tools can replace entire marketing teams, saving time and money while boosting efficiency and creativity.

In case you missed it, Karrie explores how AI is reshaping team roles and structures in How B2B businesses should structure communications and marketing in the era of AI.

One thread running through a recent forum for law firm marketing professionals involved questions over how firms can best structure their data to cut through the clutter and get to what clients really ...

Looking to revamp your B2B marketing team structure? Check out our top tips for cultivating the ideal strategy and mindset to set up best for success.

Business How B2B businesses should structure communications and marketing in the era of AI AI alone won’t fix your marketing — the case for smarter team structures ...

The blueprint for the best, most effective marketing team differs from brand to brand. If one existed, the CMO role would be a lot easier. Some marketers may feel the demands are ever-changing, with ...

From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or industry but change is a constant.

As businesses consider the many variations of organisational model, Catherine Howard, UK&I marketing director at Atos, wonders whether there really is a correct approach. Since Atos won B2B Marketing ...