Terry Kendrick is the guru of strategic marketing in libraries. His book Developing Strategic Marketing Plans That Really Work is a must-read, and he writes, speaks, and runs workshops on marketing ...

High-performance marketing operations strategy road maps address the processes, data, resources, talent/skills, systems, and metrics needed to realize the strategy. A road map describes a future ...

The marketing road map itself is unimpressive in its format: It’s generally a spreadsheet with a few key columns or line items on a project management board. The hard work is all in the preparation: ...

How to Create a Strategy Road Map for Marketing Operations. Planning Your Marketing? Don't Forget These Fundamentals. Eight Key Elements Your Annual Marketing Plan Must Have to Succeed. Enter your ...

How to create a mobile marketing strategy map By Gib Bassett As marketers go about establishing plans and budgets for 2010, they cannot afford to ignore mobile as a channel for engaging customers in ...

Marketing consists of four factors: product, price, placement and promotion. Strategies are an overall top level set of directions for achieving an objective. Think of a strategy as a road map to ...

How to improve marketing strategy with CJM. There you have it, you’ve successfully created your first customer journey map. Now, let’s dig into how you can use it to improve your marketing efforts. 1.