Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

Global advertising giant Omnicom Group (NYSE:OMC) reported Q2 CY2025 results , with sales up 4.2% year on year to $4.02 ...

Natural gas prices remain broadly stable, with summer 2025 contracts slightly above median pre-expiry levels,within normal volatility ranges.

NXP Semiconductors leads in automotive semiconductors, driven by ADAS and autonomous trends. Read here to know why we rate NXPI stock a buy.

Trend analysis is like trying to guess where a ball will go next by watching where it’s been. In the stock market, it means ...

I began working in public health in the late 1980s at the beginning of the HIV/AIDS epidemic, and before that I worked in marketing and public relations ... One strategy I use is segmentation analysis ...

The Best’s Market Segment Report, “MGA Premiums Show Double-Digit Growth for a Fourth Consecutive Year,” notes that National Association of Insurance Commissioners (NAIC) reporting ...

In its new Best’s Market Segment Report, “Market Segment Outlook: UK Life Insurance,” AM Best cites the strong pipeline for pension risk transfers (PRTs), as higher interest rates support ...

Explore how behavior graphs are revolutionizing marketing by providing real-time insights into consumer actions, reshaping strategies, and enhancing personalization. Discover the importance of ...

We propose the clustering-based approach for customer segmentation based on their digital traces. The weighted graph of co-occurrences of interests is created (with and without an account of ...

Audience segmentation based on values and behaviors, not age, drives deeper customer loyalty and higher ROI. It's time to rethink your marketing approach.