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In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

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One strategy I use is segmentation analysis. Segmentation analysis is the process of looking at groups of people who may look like they are all similar on the surface – such as Black women from North ...

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Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific ...