Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

The marketing industry has worked itself into a frenzy. Social media and hustle culture have raised our expectations about ...

Business process mapping is the strategic analysis of identifying and creating a visual depiction of the process flow of various areas of an organization. For example, the supply chain cycle is an ...

Under the agreement, which has been unanimously approved by the board of directors of each company, at the closing of the transaction Chart shareholders will receive 3.165 shares of Flowserve ...

† National Engineering Research Center for Process Development of Active Pharmaceutical Ingredients, Collaborative Innovation Center of Yangtze River Delta Region Green Pharmaceuticals, Zhejiang ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

A housekeeping organizational chart is a schematic representation that captures the working relationships between positions in an establishment, often serving to illustrate the divisions of ...

The report was based on data from a survey of more than 400 marketing and advertising executives based in the United States. Some 63% of respondents say their job is somewhat stressful and 7% say it ...

The Gambia took a significant step toward transforming its tourism sector by validating a new national tourism marketing strategy – tourism, marketing, branding, and investment promotion strategy and ...

Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding ...