First, the good news: B2B marketers are indeed finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach ... The news wasn't all rosy, ...

A housekeeping organizational chart is a schematic representation that captures the working relationships between positions in an establishment, often serving to illustrate the divisions of ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Getting a feel for the organization’s tempo isn’t just about fitting in; it’s about amplifying impact. Whether I’m stepping ...

The billboard that claims to know you're hungry, for example, or the digital ad targeting 30-year-old women who like dogs and are "in a relationship," are not one-to-one marketing examples.

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Today, marketing professionals ... collectively. So, for example, you might choose to develop a dashboard that pulls together metrics from departments, giving you a comprehensive view of how your ...

Investopedia / Ellen Lindner A chart of accounts (COA) is an index of all of the financial accounts in a company's general ledger. In short, it is an organizational ... As an example, a small ...

Gift 5 articles to anyone you choose each month when you subscribe. When Australians sat down on Saturday night to watch the election results pour in (and delight in the sudden lack of text ...

You can analyze a Pareto chart by identifying those items that appear to account for most of the difficulty. In the example below ... or strengths within an organization. As an overwhelming ...

Marketing strategies must evolve beyond simply posting on multiple platforms to drive meaningful revenue growth. As companies navigate increasingly complex digital landscapes, developing truly ...